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The Digital Revolution means new rules and new opportunities for indie bands and artists are better than at any time in the history of the music industry.

There was a time when the music industry had a lot more pull when it came to breaking an artist or a band, getting them distributed, and everything else that affected a band’s ultimate success or failure. They even had control over music fans. Now, thanks to the Internet, MP3 technology and social networking sites like MySpace, we are in the midst of a revolution and the power has shifted.

The rules have changed.

It is right on Arctic Monkey’s web site:

“It dawned on me that there are no leaders in all this or no plan or scheme, other than what’s unfolding. People understanding it, relating to it, not relating to it but dancing to it, whatever.”

Music promotion is not an easy undertaking. For the indie band it is perhaps the biggest barrier to breaking out. There are many extremely talented bands and musicians in the world and no one is hearing their music. Why? Because, they lack music promotion skills and savvy. Pure talent is simply not enough to get noticed.

And even if you get signed, do not think for a second that your big record label is going to turn you into The Beatles. Even big record labels struggle to promote their bands and musicians.

A new millennium means new rules for music promotion.

Labels are interested in one thing- money. Like it or not, you are a commodity. This also means that you are a brand and you are responsible for building your brand.

It has never been easier for a start up band to attract enough attention to land a sweet record deal. You are not going to get discovered in a club. These days, you will get discovered on the web. The good news is that now you have the power to control your destiny.

Record Deal vs. Distribution Deal

If you are not effectively interacting with your MySpace friends, you are missing the single biggest key to successful online music promotion. Take these steps now to connect with your fans like a pro and experience how fast your band could become one of the best bands on MySpace.

There was a time in the not too distant past when producing your own CD meant raising some serious cash or taking on long term credit card debt or a second mortgage. You had to pay for studio time, engineers, producers, studio musicians, and duplicating your recording. Now, thanks to advances in technology and the improved bandwidth of high speed Internet, it is simple and inexpensive to record your own CD from home.

In addition to having a cool name that reflects your style, respectable gear, a decent place to rehearse, a professionally made demo, for your band to have a chance of making it in today’s world, you must have a modicum of Internet savvy. In addition to MySpace, you should know what online music resources are available for your band and how your band can benefit from these sites.

How MySpace music promotion has leveled the playing field for unsigned bands and independent artists.

Like it or not, MySpace is a promotional tool that musicians, especially unsigned bands cannot ignore. Today’s band must be web-savvy and must be on MySpace. As a multimedia-rich environment, bands have unparalleled access to their fans on both a social and musical level.

Tips to pimp out your band’s MySpace profile to project a cool image and keep your fans coming back for more.

MySpace users are exposed to every imaginable style and genre of music and just as many bands to go with them. As part of your online music promotion, you should focus on creating your MySpace profile in a way that not only reflects who you are as a band, but in a way that will have the potential to spread virally to catapult your band to “most played band” status.